"High strength, good quality and consistent – this is what UltraTech Cement stands for. It gives very good results in concreting, masonry and plaster work, since it maintains consistent quality. UltraTech’s engineers frequently visit the site and give us tips that help us."

"We have been using UltraTech Cement for many years. We trust this brand of cement because of its consistent quality, superior services etc. It has set the bar high by offering special services like visits from civil engineers, prompt delivery of cover blocks and cube testing services which are done by the civil engineer on the site in front of us and our client. I can always trust UltraTech Cement to give superior quality cement and offer lots of wonderful services to our clients."

"I choose to use Birla Super Cement only because it gives high strength. I’ve never used any other brand and make it a point to recommend Birla Super to my colleagues and customers. I have availed the Mobile Concrete Expert service several times, this has helped build confidence in my customer’s mind when it comes to the quality of work I have to offer. Birla Super Cement is available at all shops, all the time and they deliver cement as per my requirements."

"I work as a contractor in Rohtak. I only use UltraTech Cement on my site because of its outstanding quality. This is the one brand of cement that I have full faith in and I know for a fact that even in future, I will only use UltraTech. "

"From starting to finish, I use this cement in all my constructions because of its strength and superior quality."

"I have been working as contractor for about 25 years. There are many companies in this sector, but I have been using this brand for over 8 years now. This cement has no side effects and possesses superior quality. I have used this in my own house which has an area of 5550 SFT. The company makes it a point to educate us on the various advances in the field of building and construction, which helps us improve our work. We know that we can call the engineers of the company in case we need any help. Thank you UltraTech cement."

"UltraTech cement is superior quality cement. The services they provide are extremely useful and it helps in building structures that are strong. "

"I recommend UltraTech, because of its quality and strength. Other reasons behind recommending UltraTech is because of the technical services that they provide us on our sites. "

"I started working as a mason in the year 1975. And from 1995 I’ve been working as a petty contractor. I have been using the cement Aditya Birla has been manufacturing since the beginning. I used to use Birla Plus, then Vikram Cement. Now, I use UltraTech Cement and I make it a point to recommend it to my fellow petty contractors, masons and house owners. UltraTech cement is not harsh on the skin. It gives more coverage compared to other cements and works well with mortar and concrete. I am satisfied with the quality of UltraTech Cement. "

"I am 55 years old and I have been working since the age of 16 as a contractor. Right from the day I started working, I have worked towards doing good quality work. This is why I have always chosen cement manufactured by Birla Group. I still use UltraTech cement and I recommend it to my clients as well. All through these years UltraTech Cement has never failed me. "

"After I got selected for the KUTUMB scheme, I grew from being a head mason to a contractor, all thanks to UltraTech cement. Today I look after five projects in and around Ettumanoor. Not only do I use UltraTech cement, I also recommend it to my clients. Last month the technical team chose my site to conduct a training program for masons. These activities are extremely effective and useful because they educate the masons and help them. "

"I have been working in Faridabad over the past 20 years and I have at least 10 masons working under me. I try my level best to get UltraTech cement on the site because of various reasons. For starters my masons are able to get 10 to 15 % extra output while working with UT Cement. This is because of the cement coverage and the ease with which they can work with it. Increased output means an increase in my profits. The UltraTech slogan says that UltraTech is the engineer's choice, I think the slogan can also be 'UltraTech, the contractor's choice's".