UltraTech wins ‘MarTech Brand of the Year’ at ET MarTech+ Awards 2025 for the second year in a row

UltraTech was named ‘MarTech Brand of the Year’ at the ET BrandEquity MarTech+ Awards 2025. This is the second consecutive year that UltraTech has received this recognition, reinforcing its leadership in leveraging marketing technology to deliver impactful, insight-driven campaigns. UltraTech’s wins at the ET MarTech+ Awards 2025 take its tally of marketing awards for the financial year to 59.

At this year’s awards, UltraTech secured a total of five accolades. Among the wins was the ‘Most Impactful MarTech Collaboration of the Year’ award, which UltraTech received for the campaign ‘UltraTech Se Pucho’.  In addition, UltraTech won awards across diverse categories including ‘Use of MarTech for Purpose-Driven Campaign’ for its ‘Banega Toh Badhega India’ campaign and ‘Use of MarTech for Real-Time or Moment Marketing’ for ‘Voices of Progress: UltraTech 's Nation-Building Story powered by innovation’

These recognitions highlight UltraTech’s ability to integrate marketing technology seamlessly across campaigns to drive scale, personalization, and measurable outcomes.

The ET BrandEquity MarTech+ Awards 2025 honored the outstanding work of brands, agencies, and solution providers in the MarTech domain. Winning the ‘MarTech Brand of the Year’ award for the second consecutive time reflects UltraTech’s consistent focus on using technology as a key enabler for marketing effectiveness and customer engagement.

With this achievement, UltraTech continues to build on its strong track record in marketing and brand innovation. The back-to-back ‘Brand of the Year’ titles stand as a testament to UltraTech’s sustained commitment to excellence in marketing technology and its role as a force for brand leadership in the industry.