June 29 : UltraTech Cement Limited, India’s largest cement and ready mix concrete (RMC) company has bagged four awards at The Abby Awards 2023. The categories under which the trophies were won are :
Innovative use of Display – Ghar Ek, Mauka Ek- Silver
Innovative use of Radio - #BaatGharKi – Silver
Innovative use of activation – Yashasvi Pradhan; Influencing the Influencer - Bronze
Innovative use of Mobile – #BaatGharKi – Bronze
UltraTech Limited was conferred these awards at a ceremony held in May 2023 in Goa. The award, initiated by The Advertising Club, India (TAC), is one of the most esteemed awards that celebrates the creative excellence in advertising. This year, the awards, received around 2200+ entries across categories. At the Media Abbys awards this year, UltraTech was shortlisted for eight awards across categories, the highest ever for the company.
About Ghar Ek, Mauka Ek
UltraTech’s TVC 'Ghar Ek, Mauka Ek' has been conceptualised with the belief in the mantra that 'Home is built only once in a person's life'. Home-Building is an emotional journey for an Individual Home Builders’ (IHB). One wrong decision can have disastrous consequences on an otherwise perfect home! A long-lasting home needs a long-lasting foundation, and it all starts with the best cement. Hence, UltraTech came up with a 360-degree brand campaign– ‘Ghar Ek Mauka Ek’ to sensitise homebuilders that since home is built only once they should build it with India's No.1 Cement, UltraTech Cement.
About #BaatGharKi
The award-winning campaign, #BaatGharKi, was conceptualised by UltraTech, coming from its deep-rooted understanding of the IHBs’ true motivation behind building a home. A home builder sees a home, not just as a structure but as an important life milestone. Most IHBs often feel the need for an expert to empower them in the process of building their first home. To address this need, the company conceptualised the #BaatGharKi campaign. This campaign engaged with IHBs through a series of impressive television, audio, on-ground and digital content, including social media explaining the process of home building. This campaign has garnered positive responses from the IHBs.
