October 12th, 2023 : UltraTech Cement Limited, India’s largest cement and Ready-Mix Concrete (RMC) company, has been recognized with a silver and bronze award each at the Mobile Marketing Association’s (MMA) SMARTIES Awards 2023 held recently.
UltraTech’s ‘Ghar Ek, Mauka Ek’ marketing campaign bagged the silver award in Cross Digital Media Marketing section, having showcased the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact.
The campaign also received a Bronze award in the Experimental/Innovation Technology including the creation of immersive large-scale or small-scale digital experiences and events in a way that impresses consumers and drives deeper engagement for fans.
The campaign, “Ghar Ek, Mauka Ek,” touches upon the emotions that go into the creation of a home and elucidated through various anecdotes on how one wrong decision can have disastrous consequences on an otherwise perfect home.
SMARTIES is among the highest achievements across the globe, honouring and awarding outstanding marketing innovations resulting in significant business impact. With this latest award, UltraTech’s tally of marketing awards for this financial year is now at 16 awards.
