UltraTech bags 5 metals at MMA SMARTIES India 2026, named ‘Most Resilient Brand of the Year’

UltraTech won 5 honours at the MMA SMARTIES India 2026, comprising one gold, two silver and one bronze metal, alongside a key industry recognition at the SMARTIES India Gala on October 9, 2026, in Mumbai. UltraTech was named ‘Most Resilient Brand of the Year’ at the event, a coveted industry recognition highlighting Brand UltraTech’s enduring strength, relevance and ability to thrive in a rapidly evolving market landscape. 

UltraTech was also the only Building Materials & Construction brand to be recognised this year, reinforcing its standing among some of India’s most admired consumer and technology brands for marketing excellence. Beyond the Industry Recognition, UltraTech won awards across categories such as Customer Growth & Consumer Strategy, Retail Media/O2O Excellence, Real-Time Marketing, and Diversity & Inclusion Excellence. The recognition reflects UltraTech's continued ability to combine consumer insight, creativity, data, technology and media innovation to drive meaningful business outcomes, while building a stronger and more resonant brand. 

SMARTIES India, instituted by the Marketing + Media Alliance (MMA), a global industry body representing advertisers, agencies, media and technology companies worldwide, is a highly respected showcase for marketing effectiveness, recognising work that combines creativity, innovation, technology and measurable business impact.