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December 7th, 2023 : The Aditya Birla Group also won the “Hall of Fame Award – Mobile Marketer of the Year 2023” at the event, led by UltraTech’s 5 trophies out of a total of 7 won by ABG businesses.
Our Company struck gold at the 9th edition of The Maddies Mobile Marketing Awards as it bagged 5 trophies including 1 gold. The trophies were accorded to our '#BaatGharKi' and 'Ghar Ek, Mauka Ek' campaigns, taking UltraTech’s tally of marketing awards for this financial year to 22.
The e4m Maddies acknowledge and recognize marketing stories that employed an effective mobile marketing strategy in India. The Maddies awards ceremony was held on 29th November, 2023, at The Leela Hotel in Mumbai. UltraTech won the trophies across 5 categories spanning customer engagement, mobile integration, and in-app advertising:
| Trophy | Category | Campaign |
| Gold | Brand Recall | GharEkMaukaEk |
| Silver | Best use of Mobile - Customer Engagement | GharEkMaukaEk |
| Silver | Most Effective Search Campaign | BGK |
| Silver | Best use of Mobile Integration | GharEkMaukaEk |
| Bronze | In - App Advertising | GharEkMaukaEk |
About #BaatGharKi
The award-winning campaign #BaatGharKi, was conceptualised by our Company, as we understand Individual Home Builders' (IHB) true motivation behind building a home. A home builder sees a home, not just as a structure but as an important life milestone. Most IHBs often feel the need for an expert to empower them in the process of building their first home. To address this need, UltraTech conceptualized the #BaatGharKi campaign. This campaign engaged with IHBs through a series of impressive television, audio, on-ground and digital content, including social media explaining the process of home building. This campaign has garnered positive responses from the IHBs.
About Ghar Ek, Mauka Ek
Our Company's TVC 'Ghar Ek, Mauka Ek' TVC has been conceptualised and believes in the mantra 'Home is built only once in a person's life'. Home-Building is an emotional journey for an Individual home builder (IHB). One wrong decision can have disastrous consequences to an otherwise perfect home! A long-lasting home needs a long-lasting foundation, and it all starts with the best cement. Hence, UltraTech came up with a 360-degree brand campaign– “Ghar Ek Mauka Ek" to sensitize homebuilders that since home is built only once they should build it with India's No.1 Cement, UltraTech Cement.
