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Enabling an hassle-free construction journey


Most of us are not aware of the quality and variety of material and products used to construct our dream home. It is only when we decide to get our own house constructed that we realize how important the choices of cement, building material and products are.


As an individual-house-builder (IHB), it is always challenging to choose the right materials or products, keeping in mind the various factors like durability, quality, economy, availability, trustworthiness, etc. One can ill-afford to falter in any of the decisions, as we spend our hard-earned savings to build our dream home.


UltraTech Cement has always made life a lot easier for customers by providing not only cement but equally reliable building products like tile adhesives, waterproofing systems, plasters and mortars, bonding agents, anti-corrosion coatings, repair mortars, and micro concrete. These technologically re-engineered products from UltraTech’s Building Products Division (BPD) cater to the needs of our customers at all stages of construction, be it for new construction, maintenance, or repairs.


This helps to reduce the hassle of an IHB customer having to approach multiple vendors for the supply and application of the building products while at the same time having the assurance of UltraTech quality. UltraTech BPD products provide advantages like the increased speed of construction by 10-15% as the products are factory-made and pre-mixed needing only water addition at sites. The use of these products ensures consistency in quality and virtually eliminates the need for large storage space for raw materials. 


At UltraTech, it is our continuous endeavor to improve the accessibility of our products and services for our customers. To cater to the rising demand for our BPD products, UltraTech has initiated a contract manufacturing business model at strategically shortlisted locations. This model reduces the lead-time of delivery and ensures the immediate availability of building products to IHB customers through our channel partners.


Customer centricity is at the core of this business model, strategically designed for BPD products. Each contract manufacturing facility of BPD caters to the designated geography and its customers mapped through an optimum cost-effective model. This results in a well-defined delivery and service pattern fetching higher customer satisfaction.


UltraTech BPD division monitors the product quality and its deliverables through direct manning at each of these contract manufacturing facilities. This model allows the customers single-point access to UltraTech’s complete product basket.