UltraTech clinches ‘Disruptive Brand of the Year’ at ET Brand Disruption Awards 2025

UltraTech began the new financial year on a high as it bagged ten awards including the coveted ‘Disruptive Brand of the Year’ at the ET BrandEquity Brand Disruption Awards 2025. UltraTech’s awards haul included four gold and four silver metals, making it one of the most decorated brands at the ET Brand Disruption Awards 2025.

UltraTech’s wins included gold for ‘Best Use of Integrated Media’, gold for ‘Best Use of Content Marketing’, and gold for ‘Best Use of Mobile Marketing’, exemplifying UltraTech’s lead in consumer outreach within the cement sector. The winning campaigns included ‘Yashasvi Sarpanch’, ‘Banega Toh Badhega India’, and ‘Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Homebuilding Experts’.

The ET Brand Disruption Awards recognise individuals and organisations that made breakthrough changes in their domains, celebrating disruptive innovation across traditional and non-traditional domains.