UltraTech Cement was recently conferred with ‘Silver’ at EMVIEs Awards 2019 under the 'Best Media Research and Analytics Using Data and Technology' category.
UltraTech received the award for enhancing the existing brand perception of 'an expert home building companion from planning to execution' and make UltraTech Cement synonymous to Home Building by using Mindshare's exclusive video intelligence platform called KYVE 2.0 (Know-Your-Videos-Effectively 2.0).
EMVIEs Awards, organized by the Advertising Club Bombay, champions the best in creativity, effectiveness and marketing and is one of the most prominent events celebrating powerful media campaigns. The 19th edition of EMVIEs was concluded on 4th October 2019 at Hotel St. Regis in Mumbai.
'#BaatGharKi' has also won 'Gold' at the Foxglove Awards 2019 under the 'Best Branded Content Campaign' category and SAMMIE Awards 2019 under the category, ‘Best use of Social Media Platform – Facebook’, in the past. When most of the IHBs are embarking on the journey of building a home for the first time and it is a long and complex process with very high stakes, they require an ‘expert’ who can ‘empower’ them in the process. To address the needs of IHBs, UltraTech Cement introduced a digital campaign named Baat Ghar Ki (BGK). The campaign connects with the IHBs through a series of videos and social media posts that simplify the entire process of home building. The short and engaging format of BGK videos is available in six different languages and has been loved by the audience. Every month, the content is updated to populate relevant answers in the seven stages of home building from foundation to finish. The consumers interacting with this content reach the website of UltraTech Cement to discover the relevant products in the context of the stage they are in.