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UltraTech bags ten trophies at Brand Equity Media Strategy Awards

 

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UltraTech won ten trophies including six Gold and three Silver trophies for its #BaatGharKi, #GharEkMaukaEk and Yashaswi Pradhan campaigns at Brand Equity Media Strategy Awards 2022. The categories under which the trophies were won are: ​​

Six Gold Trophies

  • Digital Media Plan - Other platforms

  • Media Plan for Radio

  • Influencer Media Plan

  • Media Plan for Print

  • Media Plan for TV

  • Integrated Media Plan


Three Silver Trophies

  • Integrated Media Plan

  • Branded Content Media Plan

  • Media Plan for Mobile


One Bronze trophy

  • Tech Enabled Media Plan

 

The prestigious ET Brand Equity Media Strategy Awards felicitates the best in India’s media planning and buying landscape. Award entries were judged by a panel of experts from across companies on various parameters.

 

With these latest awards, the tally of awards received for our marketing campaigns across prestigious forums since 2020 now has crossed 100. This has also taken the tally of the marketing awards received in this financial year to 38 metals.


About #BaatGharKi

The award-winning campaign, #BaatGharKi, was conceptualised by our Company, to be the empathetic expert in the Individual Home Builders (IHB) home building journey. A home builder sees a home, not just as a structure but as an important milestone of their life. Most IHBs feel the need for an expert to empower them with knowledge and information that they can trust in the process of building their home. To address this need, UltraTech conceptualized the #BaatGharKi content campaigns. These campaigns engage with IHBs through a series of impressive television, audio, on-ground and digital content, including social media explaining the process of home building. This campaigns have garnered positive responses from the IHBs.


About Ghar Ek, Mauka Ek

The TVC 'Ghar Ek, Mauka Ek' TVC has been conceptualised on the insight that a 'Home is built only once'. This home-building journey is emotional and fraught with challenges and irreversible decisions for an Individual Home Builders (IHB). One wrong decision can have disastrous consequences to an otherwise perfect home! A long-lasting home needs dependable materials, and it all starts with the best cement. Hence, UltraTech came up with a 360-degree brand campaign – “Ghar Ek Mauka Ek" to sensitize homebuilders that since home is built only once they should build it with India's No.1 Cement, UltraTech Cement.


About Yashaswi Pradhan

A recognition platform, ‘Yashaswi Pradhan’, acknowledges and honours visionary pradhans who have spearheaded development in their villages. This is a platform that recognises and rewards Pradhans amongst their peers. To make the recognition bigger than life, a print partner Dainik Jagran was roped in. For development and growth of their villages, it is important for the Pradhan to develop the infrastructure in a durable manner, with good materials and building practices. This knowledge is also needed by the villagers. UltraTech not only awarded the Pradhan, but has also became an empathetic expert that the Pradhan and his entire village can seek information and support from.

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