To provide customers with a one-stop-shop solution, UltraTech pioneered the UltraTech Building Solutions (UBS) concept.
Today, most products and services are available under one roof – in shopping malls or retail chains or even on e-commerce websites. You can buy everything from groceries to the latest, high-tech gadgets quickly and conveniently. One can also compare the product quality, prices, seek reviews and order, at the click of a mouse. However, this is missing in the construction industry.
A one-stop-shop solution in the construction industry
To provide customers with a one-stop-shop solution, UltraTech pioneered the UltraTech Building Solutions (UBS) concept. It is a first pan-India multi-brand retail chain which caters to the needs of individual home builders (IHBs). It helps the brand to engage with home builders at all stages of the construction cycle. It empowers them with quality construction products and services and assists them in building their dream homes.
Through UBS, UltraTech partners with end customers and provides them guidance through product experts, dedicated call center facilities, and informative print literature. It helps the customer to understand the nuances and finer details of building a dream home.
Striking right partnerships
UltraTech has partnered with some of India’s premier construction product companies like Berger, Pidilite, Sintex, Supreme, Astral among several others, to offer customers a comprehensive bouquet of best-in-class products and services.
The UBS outlets also provide UltraTech with an opportunity to interact with end-customers directly, understand their needs at every stage of construction, and enhance our product offerings accordingly. The company has now added tiles, sanitary ware, electrical conduits, and CP fittings to its offerings based on the customer feedback.
Adding value to customers’ lives
Through its chain of more than 2150 UBS outlets all over India, the company is able to create value for its IHB customers and contractors by providing them quality products, assured supply, and expertise in terms of services and solutions from a reliable source. It provides customers with benefits like improved construction quality, savings in terms of time & money, and an overall simplification of the home building process.
It has also tied up with, Aditya Birla Housing Finance, an Aditya Birla Group company, to assist IHBs in securing funds for their construction needs. This has helped in engaging with customers right from the planning stage. New tools and applications have also been developed to cement the engagement with customers. Online tools like Vaastu Advisory, Cost Calculator, EMI Calculator are among several innovative solutions that have helped empower its customers.
Also, activities such as Get-Met-Connect and Customer Guidance Camps are organized to make customers feel in complete control of the home building process. These meet-and-greet events help educate the customers about the complexities involved in construction and need for effective planning to make constructing a house a profitable venture.