October 2021: Continuing with its winning streak, UltraTech has won four awards at 6th edition of Indian Content Marketing Awards (ICMA) 2021 for its '#BaatGharKi' media campaign. The awards include:
1. Gold under 'Best use of Community Building' category
2. Silver under 'Best Content Marketing on Radio' category
3. Silver under 'Best Content Marketing Annual Plan' category
4. Bronze under 'Best Content Marketing Integrated' category
This is the company’s second consecutive year of wins at the ICMA awards. With the ICMA awards, UltraTech tally of marketing awards for this financial year alone is now at 30+ awards.
Organized by Exchange4Media, the winners for these awards were announced on 8th October 2021 through a virtual event. The prestigious Indian Content Marketing Awards (ICMA) aims to recognize breakthrough ideas and concepts to create exceptional campaigns that yield business results. The winning campaigns were chosen based on their strategy and creativity to engage with the brand's consumers through storytelling. This year, ICMA received over 600+ entries across 22 categories from various sectors such as FMCG, travel and hospitality, banking and finance and others.
About the #BaatGharKi Campaign
The winning campaign, #BaatGharKi, was conceptualised by UltraTech, as the brand understands Individual Home Builders' (IHB) true motivation behind building a home. A home builder sees a home, not just as a structure but as an important life milestone. Most IHBs often feel the need for an expert to empower them in the process of building their first home. This award-winning campaign engaged with IHBs through a series of impressive television, audio, on-ground and digital content, including social media explaining the process of home building. This campaign has garnered positive responses from the IHBs and has won 28 awards across different platforms.
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