Birla White, the leading white cement brand in India, has positioned itself as the "Whitest White Cement". Birla White commenced production of white cement in 1988. Since then, the consumer has been exposed to the endless possibilities of applications with white cement. Birla White was also quick to gauge and understand the customer pulse and his growing aspirational requirements. In the process, it developed and introduced a slew of innovative, white cement-based surface finishing products.

The current portfolio includes White Cement, Putty, Waterproofing Solutions, Distemper Paint, Primer, Tile Adhesives & Grouts, Gypsum Plaster, Levelplast, Textura, and GRC. Among them, they facilitate care for walls and improve their aesthetic value.

Commitment to continuous research and development has fueled the brand's innovation journey. The brand consistently delivers modern building solutions that go beyond traditional methods, helping improve the strength, finish, and aesthetics of structures across the country. Driven by innovation, Birla White continues to redefine the benchmarks in the construction industry.

Birla White, known as the ‘Whitest White Cement,’ provides a pristine canvas for architectural elegance. It is a key ingredient [NH1] in decorative cement paints, mosaic tiles, terrazzo flooring, marble laying, wall putty, textured finishes, plastering, architectural mouldings, waterproofing solutions, tile adhesives, and more. Its high refractive index and opacity deliver superior adhesion, smooth workability, true colour tone, and a uniform finish. It enhances strength, improves surface bonding, reduces cracks, resists weathering, and ensures long-lasting durability.

Birla White’s trusted white cement blends seamlessly with other materials, enhancing every stage of construction, from foundation to finish. It combines superior whiteness, high strength, and excellent coverage to create long-lasting, flawless walls.

Imagine an elegant and modish home, styled to every corner with simplicity. Each element is detailed into, apart from the walls inside. The beauty and elegance of this wall could be ruined by flaking which not only leaves a blemish on the wall but also a scar in your mind. With application of Birla White WallCare Putty, you can leave these worries behind! Birla White WallCare Putty is a pre-paint base coat with unique formulation and water resisting properties, preventing flaking of your expensive wall paints.

Applying two coats of WallCare Putty before painting, not only prevents flaking, but also makes it durable. Moreover, it adds to the sheen of the painted surface. It's the only putty in India to meet global standards (HDB, Singapore). As a white cement-based putty, it binds strongly with the base plaster, even if the surface is damp and forms a protective base. It fills up the fine pores in the walls and ceilings, giving you a smooth and dry surface for painting.

Birla White Seep Guard is a high-performance waterproofing solution designed to protect your home from leaks and seepage. Ideal for roofs, walls, bathrooms, kitchens, and even swimming pools, it delivers strong adhesion and superior water resistance.

Strengthened by Birla White’s trusted white cement technology, our Tile Adhesives and Grouts are designed for floors and walls across interiors and exteriors. They promise secure adhesion while resisting moisture and wear, ensuring a long-lasting and polished look with confidence.

Choose a lighter, faster alternative to cement-sand plaster with our gypsum plasters. They apply easily, require no curing, and deliver smooth, durable walls with excellent coverage and a refined finish, making strong and flawless surfaces simple to achieve.

An even and smooth wall adds to the perfection of the wall. Birla White Levelplast, just as the name indicates, covers up wall undulations and unevenness. The white cement-based product fills up fine pores of concrete / mortar walls and ceilings to give a white, smooth and dry surface for painting. Being water-resistant, a superior substitute for POP and Gypsum, it possesses more adhesive strength and durability maintaining the new look even after years.

Watch your walls come alive with Birla White Textura! Give them a distinct character and bring out some excitement. Birla White Textura creates walls that are worth framing! Available in an array of exquisite textures, it protects your walls from weathering. It's more economical when compared to acrylic based finishes, as there's no need to apply primer. Manufactured using state-of-the-art technology, Birla White Textura is available in two varieties - Spray Roller Finish (RF), which is ideal for interiors and Trowel Finish (TF), which is best-suited for external walls.

Birla White Primers, powered by the White Cement Advantage, ensure a brighter finish, strong adhesion, and excellent coverage for your walls. Our putty + primer make the perfect jodi, delivering smoother surfaces, and brighter interior and exterior finishes.

The lightweight moldable finishing material for decorative designs is perfect for architectural elevations. Birla White GRC is made from Birla White Cement which is one of the most versatile building materials available to architects and engineers. Globally popular, it can be crafted for any kind of architectural work.

Birla White Trutonex Distemper Paint is a white cement–based paint enhanced with polymers for stronger, longer-lasting walls. It works smoothly on plaster, POP, putty, and other cement surfaces, making it ideal for both interior and exterior use. It also delivers up to 30% more coverage, ensuring better value and a cleaner finish.