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You can change anything in your home, but never its cement


Key Account Management Cell

A first for the industry, was Formed in 2002, our Key Account Management Cell was a first for the industry. Focused towards developing successful business-to-business relationships, it ensured we partner with leading players in the highly competitive construction industry. Our key accounts are provided with a unique product-service offering, increased profitability and ensured customer convenience at every step.


The structure of the key accounts team is developed based on the construction industry's needs and operations.

The key account team structure is customised based on the industry’s needs and operations. A Customer Relationship Manager (CRM) is the single contact point to connect with customers’ Head Offices and service their pan-India requirements. Project Relationship Managers (PRMs) ensure supplies, documentation and value added services to touch points at the site. Technical services teams educate the consultant or client on product usage, guiding them through any technical requirements.

Our endeavour has been to enhance customer affinity by building strong 'relationships' and providing 'value added services' to our key customers.

Our bundle of Value Added Services includes:


Supplying bulk cement

  • Customising product offerings like low alkali cement, slag cement with 50% GGBS, etc.
  • Providing onsite technical training to make 'good concrete better'
  • Mix Design Consultancy to optimise concrete costs
  • Dedicated inventory management for signature projects as 'Project Partnerships'
  • Supplying UltraTech Concrete for a hassle free concrete solution
  • Captive ready mix plants dedicated to projects under 'Project Ownership' concept.
  • 'UltraTech Access'- web based proactive information system to key accounts

We have 80 key accounts and 122 prospective key accounts covering around 2600 construction sites across India.