August 2021: UltraTech Cement, India’s No.1 cement brand, bagged seven awards at the recently concluded Exchange4Media’s Indian Digital Marketing Awards (IDMA) 2021.
The Company’s wins at the IDMA Awards include two gold, four silver and one bronze. UltraTech bagged these awards for its #BaatGharKi Campaign and #Chance Na Lo digital campaigns.
o Best Website/ Microsite
o Location-based or Proximity Marketing Campaign
o Best Campaign - Online Advertising & Direct Response
o Multimedia Mobile Campaign
o Best use of social media
o Best use of Experiential Tech for Digital
o Best Use of Native Advertising category
IDMA is one of the top digital marketing recognitions given to brands for effective use of digital media. Winning campaigns are chosen based on innovation, concept, execution, and impact. Usage of internet, mobile, gaming, social media and blogs were in special focus at the IDMA this year.
The awards were announced through a virtual event on July 28, 2021. This year, the IDMA received over 1000+ entries across multiple categories.
Amongst the who’s who of marketing, UltraTech’s website ultratechcement.com won the best website award for this year. This recognition is awarded to brands that have the most innovative and creative website. It has been designed to guide every home builder across all seven stages of home building which seamlessly mimics the on-ground consumer behaviour. The website is an exhaustive repository of all homebuilding related knowledge in simple and easy to understand formats like videos, articles, tools and chatbot. This website, which is currently available in six vernacular languages, has seen its traction multiplying tremendously.
Out of the seven awards, five were won by the Baat Ghar Ki (BGK) campaign that handholds Individual Home Builders on the various aspects of home building right from planning to home finishing, across multiple digital platforms. The Baat Ghar Ki campaign has previously won seventeen accolades across prestigious marketing platforms. The bronze metal was bagged by the #ChanceNaLo campaign that urges home builders not to compromise in the choice of right cement as this is an important and irreversible decision in the home building process.