UltraTech bagged four Gold trophies and one Silver trophy for its #BaatGharKi campaign at Exchange4Media's Golden Mikes Radio Advertising Awards 2022. The categories under which the trophies were won are:
Four Gold Awards
Most Effective Ad / Campaign on Radio
Best Campaign (Creativity)
Best Innovation in Radio
Best Ad/Campaign On Radio in the West Region
One Silver Award
Best Use of Branded Content or Sponsorship On Radio
UltraTech was conferred with these awards at a felicitation ceremony held on 3rd August 2022 in Mumbai. The award is one of the most esteemed awards that celebrates the excellence in Radio Advertising. It acknowledges the significant radio advertising campaigns and the magnificent work done in the domain. The Awards received over 300+ entries across various categories this year. Award entries were judged by a panel of experts from across companies on various parameters like creativity, effectiveness, execution and results.
Further, UltraTech's #BaatGharKi campaign recently won one Gold, three Silver trophies and two Bronze trophies at ET Brand Equity Shark Awards 2022. The campaign has previously won three Silver trophies at The Advertising Club's EMVIES 2022. The campaign was also recognised as the 'Best Case Study Presentation' for the year. With these latest awards, the campaign’s tally of awards across prestigious forums since its inception (in 2018) now stands at 90+.
The award-winning campaign, #BaatGharKi, was conceptualised by UltraTech as the company understands Individual Home Builders' (IHB) true motivation behind building a home. A home builder sees a home, not just as a structure but as an important life milestone. Most IHBs often feel the need for an expert to empower them in the process of building their first home. To address this need, UltraTech conceptualized the #BaatGharKi campaign. This campaign engaged with IHBs through a series of impressive television, audio, on-ground and digital content, including social media explaining the process of home building. This campaign has garnered positive responses from the IHBs.
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