UltraTech Cement presents 'A Celebration of Architecture'

1st August, 2012

2012-13 marks the second consecutive year of UltraTech’s association with the Business India property ‘A Celebration of Architecture –; Inside Outside Mega Show’ as Presenting Sponsor. The event is a confluence of the country’s best professionals from the field of construction, interiors and design. The Advisory Council of ‘A Celebration of Architecture’ comprises some of the country’s biggest names from the infrastructure and construction industry. The event kick started with the first Regional Round being held in Coimbatore from 19th to 22nd July 2012 with 11 more regional rounds in the offing and the Grand Finale slated for September 2013 in Mumbai.

Centre	Venue	Show Dates
Coimbatore	Smt Padmavati Ammal Cultural Centre	19th - 22nd July 2012
Ludhiana	Hotel Gulmor	10th - 12th August 2012
Chennai	Chennai Trade Centre	6th - 9th September 2012
Bengaluru	Tripura Vasani, Palace Ground	4th - 7th October 2012
Kochi	Jawaharlal Nehru Intl. Stadium	22nd - 25th November 2012
Kolkata	Netaji Indoor Stadium	14th - 16th December 2012
Ahmedabad	Gujarat University Exhibition Hall	27th - 30th December 2012
Indore	Abhay Prashal	11th - 13th January 2013
Jaipur	Birla Auditorium	25th - 27th January 2013
Chandigarh	Parade Grounds	8th - 10th February 2013
Hyderabad	Hitex Exhibition Centre	22nd - 24th February 2013
Surat	Pandit Dindayal Upadhyay Indoor Stadium	8th - 10th March 2013

An interesting mix of product and service displays on the show floor by both national and international players, talks by renowned architects and a unique Awards Program felicitating regional excellence in real estate development, architecture and design in contemporary India are the main features of ‘A Celebration of Architecture’. UltraTech’s association with this event is an endorsement of its contribution and support to the contemporary Indian architectural scene.

Apart from UltraTech’s association with an event of such repute, the event has earned UltraTech favorable brand visibility and enhanced UltraTech’s product knowledge among consumers through its display of products and live product application demos showcased at its designated stall. For 2011-‘12, the UltraTech stall was adjudged the ‘Best Display Stall’ at the Coimbatore, Bangalore, Kochi, Indore, Ludhiana and Surat regional rounds by a jury comprising renowned builders and architects. This year too UltraTech has been awarded the 1st Prize for ‘Best Display Stall’ at the Coimbatore regional round by a jury comprising Ar. Prabakar and Ar. Rajkumar. These accolades confirm UltraTech’s leadership position not just in the mind of the consumer but the industry specialists as well.