1st April, 2023: UltraTech Cement Limited, India’s leading cement and Ready Mixed Concrete (RMC) company has achieved the distinction of registering 100 million tonnes of grey cement volume in the financial year 2022-23.
Driven by an enabling vision
In FY2017, UltraTech Cement embarked on an ambitious growth journey ‘To be the Leader in Building Solutions’, which envisaged the company transforming itself from being a product leader in grey cement and ready-mix concrete to becoming an end-to end building solutions provider. This ambition spurred a spate of strategic acquisitions aimed at ramping up capacity while also strengthening its footprint across India and becoming the first building materials company with a countrywide network of dealers and retailers as well as manufacturing units.
UltraTech ramped up its cement manufacturing capacity from 66.3 Million Tonne (MnT) in 2017 to 120 MnT in 2022, by acquiring Jaypee, Binani Cement and merger of Century Cement. The successful integration of the acquired assets is evident from the ramp-up in capacity utilisation from each of the acquired assets.
Capacity utilization of assets acquired from Jaypee increased from 13% at the time of acquisition in June 2017 to 95%+ in March 2019. Similarly, capacity utilization of assets acquired from Binani ramped up from 42% in November 2018 to 70% in March 2019, and capacity utilization of erstwhile Century Cement units increased from 45% in September 2019 to 90% in January 2020. The successful ramp-up of capacity was driven not only by the seamless integration of the manufacturing assets from the acquired entities but also alignment of the talent from these entities into UltraTech’s performance-based culture. There was also a very quick transitioning of acquired brand assets to the UltraTech brand helping to further strengthen consumer franchise.
This phase of growth also saw the brand salience being built around leveraging the market leadership as a product to solution provider to make the brand synonymous with Home Building & Projects. With an ingrained focus on the customer and with customer centricity at the core, UltraTech continues to transform from being a preferred supplier of cement and concrete to becoming a preferred partner for the customers throughout the construction life cycle, be it building a home or implementing an infrastructure project.
Integrated Building Solutions Provider
Today, UltraTech is an integrated building solutions provider meeting diverse product and service requirements of a wide-range of customers from individual home builders to institutional customers. In addition to being the leader in grey cement and ready-mix concrete, UltraTech also has a strong play in White Cement and Wall Care Putty segment through its Birla White brand. It also has a slew of speciality concretes that meet specific needs of discerning customers.
UltraTech’s Building Products Division (BPD) is an innovation hub that offers an array of scientifically engineered products to cater to new age construction. The UltraTech Building Solutions (UBS) business division provides individual home builders with a one-stop-shop solution for building their homes. This is the first pan-India multi-category retail chain catering to the needs of Individual Home Builders (IHBs).
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