Mumbai, 12 th Oct, 2015
UltraTech Cement announces its association with Mumbai City FC, Mumbai's franchise in the Indian Super League, as its Strength Partner. It aims to extend its support towards building the beautiful game in India with this tie-up.
Football is fast gaining popularity in the country, and the success of the first edition of the Indian Super League is a testimony to it. Indian Super League achieved the rare milestone of having registered the highest average stadium attendance for any football league in Asia, and the fourth highest in the world in its first edition.
Indian National team captain, Sunil Chhetri and Goalkeeper, Subrata Paul among others are the core players of Mumbai City FC. Nicolas Anelka, the marquee player-manager for Mumbai City FC, is a globally renowned footballer having plied his trade with top clubs in Europe including Real Madrid, Manchester City, Chelsea and Arsenal, among others. Bollywood actor and football enthusiast Ranbir Kapoor is the co-owner of the team.
The team's logo is a reflection of a resilient fortress that depicts the strong and determined spirit of the city. It also depicts a train that is the lifeline of the city. The seven stars symbolize the seven islands that form Mumbai.
"UltraTech has always been strongly connected with sports in India; be it cricket, hockey, and now football. UltraTech, as a brand, signifies strength and beauty, which is what football as a sport stands for. Mumbai City FC has a strong mix of top national and international players, and has a promising season ahead. Our association with Mumbai City FC is a step towards connecting with the youth of India through football, while also leveraging the rising popularity of the game as a brand," says Mr O P Puranmalka, managing director, UltraTech Cement Ltd.
Commenting on this association, Team Owner, Mumbai City FC, Ranbir Kapoor, said, "UltraTech Cement has been associated with sports teams in India for a while now and it gives us a major confidence boost that they have ventured into football in India with Mumbai City FC. I am very glad to welcome them on board as our strength partner for this season."
Note to Editor:
"UltraTech Cement Limited, an Aditya Birla Group cement major, is among the leading producers of cement in the world and the largest in India with a capacity of 67.6 million tonnes. With over US $ 3.5 billion in revenues and anchored by more than 14000 employees, UltraTech has 12 integrated units, 14 grinding units and 6 bulk terminals in India. Overseas, UltraTech has 2 grinding units and 1 clinkerisation plant in UAE, 1 grinding unit each in Bahrain & Bangladesh, and a bulk terminal in Sri Lanka. It is also the largest producer of white cement, wall care putty and Ready Mix Concrete in India. UltraTech offers solutions for the construction industry with its presence in building products -- dry mix mortar, concrete blocks and water proofing. A consumer validated Superbrand, UltraTech stands for premium quality, reliability, green technology and innovation, making it the choice of every discerning engineer and customer."