Birla White’s Wallcare Rose Putty and Lemon Putty are GreenPro certified by Confederation of Indian Industries (CII)


Birla White’s Wallcare Rose Putty and Lemon Putty, India’s first ever scented putty, have been recognized with GreenPro Certification by the Confederation of Indian Industries (CII) and are qualified as Green Products.

Before qualifying Birla White WallCare Rose Putty and Lemon Putty for the GreenPro certification, CII-Green Products & Services Council assessed various initiatives taken by the company for reducing the environmental impact of manufacturing the products at every stage of their lifecycle. As part of the certification process, the products are evaluated on eight credit modules – Product Design, Product Performance, Raw Materials, Manufacturing Process, Waste Management, Life Cycle Approach, Product Stewardship, and Innovation.

Adding to the fact that the products are eco-friendly, they also eliminate the bad odor caused during application and emanate a fresh fragrance. The other features that the products boast of is the superior whiteness, enhanced adhesion and durability; gives a glossy finish to the surface; it is water-resistant due to extra HP polymers and resists dampness; prevents flaking, eliminates the issue of algae and fungi. The products deliver superior benefits to consumer while also being environment friendly.

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