Mainstreaming CSR into our businesses and delivering societal value has given UltraTech tremendous returns, albeit of a different kind – the turnaround of human lives, lifting tens of thousands of people out of stark poverty. UltraTech works with numerous rural and tribal communities across India. It has already turned many villages into model villages that are completely self-sufficient.
In the last two decades, India as a nation has been successful in pulling up a significant number of people from below the poverty line. Unfortunately, we still have a large number of our people living below the poverty line – that is less than US $ 1.25 a day. This is a problem. The Government of India has an ambitious vision for inclusive growth.
There is the overwhelming challenge to improve the lives of the poor. However much it hurts, it is a fact that we have the largest concentration of the poor in the world. Today, more than ever it is necessary to look into societal issues and it behoves corporates to proactively partner with the government to see that inclusive growth happens.
UltraTech Cement is proud to be part of a legacy of the Aditya Birla Group, where caring for the underserved is an unwritten edict that has been followed generation after generation.
UltraTech's endeavours to bring in inclusive growth are channelized through the Aditya Birla Centre for Community Initiatives and Rural Development, of which, Mrs. Rajashree Birla is the Chairperson. This year the coveted Asian CSR Award was conferred on Vikram Cement for its excellent work in healthcare at their awards ceremony held in Malaysia. Likewise, the prestigious Golden Peacock Award (India) for CSR was conferred on Birla White.
Above all this year the President of India bestowed the Padma Bhushan Award on Mrs. Birla in recognition of her exemplary social work. She was also the recipient of the Golden Peacock Life Time Achievement Award for Community Development, which she received in Portugal at the hands of the honorable former Prime Minister of Sweden, Mr. Ola Ullsten.
The Company’s CSR activities are concentrated in 407 villages, in proximity to its 22 plants, across the country.
To actively contribute to the social and economic development of the communities in which we operate. In doing so, build a better, sustainable way of life for the weaker sections of society and raise the country’s Human Development Index.
Mrs. Rajashree Birla,
Chairperson, The Aditya Birla Center for Community
Initiatives and Rural Development
Our projects are carried out under the aegis of the ‘Aditya Birla Centre for Community Initiatives and Rural Development’, led by Mrs. Rajashree Birla. The centre provides the strategic direction and the thrust areas for our work, while also ensuring performance management. Our focus is on the all-round development of the communities based around our plants, most of which are located in distant rural areas and tribal belts.
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