UltraTech believes in the Aditya Birla Group’s CSR vision “To actively contribute to the social and economic development of the communities in which we operate. In so doing and building a better, sustainable way of life for weaker sections of society, to contribute effectively towards inclusive growth and raise the country’s human development index”.
Since inception, we are carrying this legacy forward by taking concrete steps to co-create value for business and society. Our focus is on healthcare, education, sustainable livelihood, infrastructure and social reform.
At UltraTech, our social initiatives work under the aegis of The Aditya Birla Centre for Community Initiatives and Rural Development, under the leadership of Mrs. Rajashree Birla. The key focus areas are education, healthcare, sustainable livelihood, infrastructure and social reform. Women empowerment, water and sanitation are cross-cutting issues.
The centre provides the strategic direction and the thrust areas for our work, while also ensuring performance management. We work towards all-round development of the communities around our plants, most of which are in distant rural areas and tribal belts. Through the Aditya Birla Centre for Community Initiatives and Rural Development, we reach out to more than 1.6 million people across 502 villages spanning 16 states.
We have a robust project identification mechanism in place for all our social projects. All projects are planned in consultation with the community. The process involves interacting with them and understanding their challenges and issues. We often use 'participatory rural appraisal' -- a mapping process to understand the specific needs of the community.
We interact with village panchayats and arrive at the list of important requirements based on in-depth discussions with them. Implementation and monitoring of a project is a mutual responsibility of the community and our team. Regular community stakeholder meetings are held to ensure appropriate implementation process is followed, Once the project becomes self-sustaining, ownership is transferred to the villagers. This transfer of responsibility ensures a culture of independence and self-reliance.
We are working on a major social upliftment project that turns villages reeling under issues related to poverty, unemployment, water scarcity etc. into model villages. A model village is the one where people have access to all aspects including education, health care, family welfare, infrastructure, agriculture, watershed management and sustainable livelihood options.
All the major UltraTech units are working towards the total transformation of several villages in proximity of the operations. The end objective of each unit’s team is to ensure that the village committees become self-sustainable and our teams become redundant.
Of the 502 villages that we are associated with, we have selected 80 villages that we hope to turn into model villages. In a few years, we expect to see a major transformation of these villages. More than 38 villages in the hinterlands have already become model village. The Bibee Village in Chandrapur district is one such example which has been selected as one of the five most Smart Villages in Maharashtra from 3000 villages over a 30 major criteria evaluation.
The social situation in many villages has gone from dependence to freedom and from backwardness to progress.
Health is a major concern for the poor. People are deprived of basic healthcare services and proper nutrition due to accessibility. The activities that are carried out in the community are aligned with SDG – 3 and SDG -6 of ‘Ensuring healthy lives and promoting well- being for all at all ages’ and ‘Availability and sustainable management of water and sanitation for all’ respectively. Annually we reach out to 396367 people. Through our medical camps, we reached out to 160000 villagers for general health check-ups. Those afflicted with serious ailments were taken to our company's hospitals for treatment. Over 70093 patients were treated in the Out Patient Department. Additionally, we organized medical camps to treat orthopaedic, cardiac, skin and ENT related ailments.
At the eye camps organized by us 11092 patients were under our care. Of these 3271 patients were operated for cataract and were provided with intraocular lens. Alongside 4122 persons were given spectacles for better sight. These eye camps have been conducted at Khor, Sambhupura, Hirmi, Kotputli, Rawan, Arakkonam and Kharia Khangar.
At blood donation camp we garnered 1776 donors in Ginigera, Jaffrabad, Kovaya, Khor, Hirmi, Kharia Khangar and Redipallayam.
Furthermore, we treated 3133 people through alternate therapies i.e. Yoga, Homeopathy and Ayurveda at Hirmi, Kovaya and Jafrabad.
Over 122204 children were immunized against polio and tuberculosis, diphtheria, tetanus and measles. Around 12100 expectant mothers took advantage of the anti-natal, post-natal, mass immunization, nutrition and escort services for institutional delivery. These form part of our Reproductive and Child Healthcare programs.
At sessions on adolescent healthcare and nutrition awareness, over 2685 girls and mothers were actively engaged. As a result of our intensive motivation drive towards responsible family raising, 1247 villagers opted for planned families. These programmes spanned Awarpur, Hirmi, Jafrabad, Khor, Kharia Khangar, Jharsuguda, Tadipatri, Malkhed, Sambhupura, Rawan and Kovaya.
Through our Safe Drinking Water Programmes at Sambhupura, Khor, Malkhed, Reddipalyam, Tadipatri, Hirmi, Awarpur, Kovaya, Ratnagiri, Durgapur and Jafrabad 82,000 people access clean drinking water.
We have installed 23 RO plants at Tadipatri, Awarpur, Kotputli and kharia Khangar serving 26000 villagers.
Additionally, 442 individual toilets and sanitation facilities were set-up at schools at various locations. In the villages that we operate in, 38 villages have been declared ODF.
Education not only equips with knowledge, it also empowers everyone to lead a decent life as it helps in a holistic development of an individual. Aligned with SDG 4 – ‘Providing inclusive and equitable quality education and promote lifelong learning opportunities to all’, we run our initiatives that support pre-school education in the form of Balwadies and elementary schools, school education, and also support through vocational trainings. We reached out to 14300 students through our enrollment campaign- Shala Praveshotsav in Bela, Sidhi, Dalla, Aarakanom, Jaffrabad, Khor, Shambhupura, and Kharia. Rural schools were extensively supported in the campaign for enrolment, and in reducing dropout rates of students in schools near our manufacturing units. Uniforms, books and bags have been distributed to 40200 children in the rural areas. Visual educational aids and lab equipment were given to the schools in Awarpur, Hirmi, Kovaya, Tadipatri, Jharsuguda, Jafrabad, Khor, Rawan, Durgapur, Ratnagiri, Sambhupura, Arakkonam and Magdalla.
To foster the girl child, our units support the cause of Girl Child education through their engagement with the Kasturba Gandhi Balika Vidhyalayas (KGBV) – residential schools for girls.
Our talent search programs and Pratibha Protshahan Samaroha drew 1247 students from Reddipalyam, Rawan, Malkhed, Hirmi, Tadipatri, Awarpur and Kovaya.
Career counselling and free coaching classes at Rawan, Kotputli, Hirmi, Tadipatri, Kovaya, Sambhura and Awarpur proved a boon to 35612 students.
Our computer education programmes attracted 3866 participants at Khor, Kharia Khangar, Awarpur and Arakkonam.
Towards better infrastructure, we are engaged in the connecting/ repairing of roads, community hall and assets, rest places, installation of solar lights, construction of water tanks and installation of piped water supply. These activities have aided 823461 people.
Rural India faces a lot of problem which affect their progress and quality of life. Apart from the problem of illiteracy and poor health, there is also a lack of gainful employment. Though, the rural India is majorly into agriculture, the youth does not want to indulge in such activities. With lack of education and skills, it has become difficult to lead a dignified life. Thus, the activities are carried out to support both agriculture needs such as improved productivity and crops, vocational skills for youths as well as supporting animal Husbandry. The activities are aligned to SDG 1 of ‘No poverty’, SDG 2 of ‘Zero Hunger, achieve food security and improved nutrition, and promote sustainable agriculture’, and SDG 8 of ‘decent work and economic growth’.
At the skill development centres at Hirmi, Sambhupura, Kharia Khangar, Khor, Rawan, Awarpur and Malkhed, youngsters received training in electrical repair, photography, videography, motor driving, food processing, sewing and dressmaking. A training course on basic tailoring was imparted to women at Tadipatri, Hirmi, Reddipalyam, Khor, Sambhupura, Malkhed, Arakkonam and Rawan. More than 5000 people have been trained.
At Hirmi, Khor, Sambhupura, Malkhed, Awarpur, Jafrabad, Kovaya and Ratnagiri 12349 farmers have been trained in the latest agricultural techniques of grafting, soil health, crop protection and post harvesting techniques. This was done in collaboration with the local agricultural technology management centres. Exposure visits to Centres of Agricultural Technology were organized for 217 farmer club members. As part of our endeavour towards renewable energy, 121 bio-gas units have been set up in Rawan and Khor.
We immunized 50000 animals at animal husbandry and other veterinary camps at all our units. The Navjeevan Gaushala at Kharia Khangar houses 810 cows and oxen. 15000 cattle owners have been the beneficiaries.
The integrated fodder management programme at Kovaya and Hirmi supplies abundant nutrition to milch cattle in 14 villages.
Our 840 self-help groups empower 8000 households financially and socially. The Kagina Industrial Trade centre at Malkhed is a centre of excellence and self-reliance. Up until now the 440 students who have been trained here have well placed jobs.