Every Mile Counts

1st May, 2012

The Standard Chartered Mumbai Marathon 2007 will witness people from all walks of life who will run. But there will be some who will run to make a difference to someone's life. Running a marathon can be a very challenging experience, but when you run for a cause, the experience is special. For the marathon runners from the Aditya Birla Group, the experience will no doubt be special.

 
Cancer Patients Aid Association

This year the team has doubled in number to 60 enthusiasts who are raring to go. The two key objectives for these torchbearers of the Aditya Birla Group are running for a cause to raise funds for the Cancer Patients Aid Association (CPAA) and engaging in voluntary work with CPAA.

Last year, the Corporate Challenge Team put together by the Aditya Birla Group for the Mumbai Marathon passionately trained every evening for a month. A qualified coach conducted fitness training camps for the "probables". The training paid off as the Group's participants ran and lapped the 7 kilometers within an hour. Apart from conquering the physical challenge, our Corporate Challenge Team raised funds, which were donated to Akanksha Foundation, an NGO working with slum children of Mumbai and Pune.

Clearly, the spirit of a marathon runner can be quite infectious. If you have a cause which you are willing to put your heart in, then your countdown has just begun. Best wishes to our marathoners!

 

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