Digital theatre and food court at Birla White, Kharia Khangar
Digital theatre and food court at Birla White, Kharia Khangar
UltraTech Cement has a focused approach to improving the quality of life of its
employees and their families who reside in townships near our plants. Add More To
Life (AMTL) is one such initiative that was started by the Aditya Birla Group and
adopted by UltraTech.
AMTL, initiated four years back by the Group, is all about making the employees
at our manufacturing locations across businesses, happy to work there. It was found
during organisation level surveys that employees did not have enough leisure facilities
at the plants. AMTL, thus, envisaged creating digital theatres, food courts, gymnasiums,
kid's zones, libraries and well-equipped accommodations, among other things.
Depending on their respective needs, some or all of the above mentioned facilities
are being considered for all plants at UltraTech. Three digital theatres are already
operational at Gujarat Cement Works, Vikram Cement Works and Birla White plant.

The theatre at Vikram Cement, inaugurated in 2014, recently started screening 3D
movies. The latest plant to have a digital theatre is Birla White, Kharia Khangar.
It launched the digital theatre and a food court for residents of its township,
Rajashree Nagar on 27th March this year. Aditya Digital Theatre and Food Court is
a state-of-the-art facility spread over 9500 square feet. It is fully air-conditioned
with a seating capacity of 48 persons.
Our plants are usually located far away from major cities. Family members of employees,
therefore, look forward to such facilities at the plant that give work-life balance
to employees by allowing them to spend quality time with their families.