Products

Overview

About UltraTech CementUltraTech Building Solutions (UBS) is a novel concept in the Indian Construction Industry. It is a one-stop shop designed on the "plan, build and support" philosophy, which offers home building solutions right from planning to completion. UBS is based on a franchise model that caters to the building and construction needs of the individual home builders as well as the building and construction fraternity.

UBS retail outlets offer a wide range of rudimentary construction products and value-added services that include technical advice during construction, construction cost calculator, vaastu consultancy, product training in all categories and technical meets for customers.

This concept uplifts the entire shopping experience of customers and strengthens the existing trade partnerships, by upgrading the service proposition. UltraTech Building Solutions' major focus is on quality and customer service.

The last decade has seen a major shift in market dynamics, especially when it comes to distribution channels. Companies relying solely on traditional modes of distribution (agents, stockists and dealers) have increasingly forayed into retail to actively engage with the end consumer. UltraTech also felt the need to truly connect with the end consumer. Also, the company felt that from the consumer's perspective there was a genuine need for a one-stop shop that could meet all their primary construction needs. To meet these dual objectives, UltraTech came up with a retail format that caters to the end consumer while involving the existing dealers as partners in this initiative.

The format was launched in Rajkot in September, 2007 and since then more than 1000 outlets have been opened across urban, semi-urban and rural locations all over India. The outlets typically range from 300 to 400 sq. ft. in size with additional godown space for storage. UltraTech assists the chosen partners in outlet renovation as per laid down norms. A similar look and feel of the outlets is maintained all over India.

We understand that the promise of end-to-end support during construction extends beyond providing quality products. Which is why we offer our customers value added services like Vaastu Advisory, Cost Calculator, How to Videos, Technical Assistance, etc.

Our Product Portfolio
Cement
UltraTech
White cement & putty
Birla White
UltraTech Building Products
 

Xtralite

Xtralite

Seal & Dry

Seal & Dry

Fixoblock

Fixoblock

Readiplast

Readiplast

Superstucco

Superstucco

Powergrout

Powergrout
Allied Products
 
Construction chemicals
  • Dr. Fixit

  • Fosroc

Tiles
  • NITCO Limited

Water tanks
  • Sintex

PVC products
  • Astral

  • Kasta

Home Finance
  • Gruh Finance Limited