"As a Group we have always operated and continue to operate our businesses as Trustees with a deep rooted obligation to synergise growth with responsibility."
Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group

The cement industry relies heavily on natural resources to fuel its operations. As these dwindle, the imperative is clear: alternative sources of energy have to be sought and the use of existing resources has to be reduced, or eliminated altogether. Only then can sustainable business be carried out, and UltraTech can truly contribute to the preservation of the environment.

UltraTech takes its responsibility to conserve the environment very seriously, and its eco-friendly approach is evident across all spheres of its operations. Its major thrust has been to identify alternatives to achieve set objectives and thereby reduce its carbon footprint. These are done through:

Importantly, UltraTech has set a target of 2.96 percent reduction in CO₂ emission intensity, at a rate of 0.5 per cent annually, up to 2015-16, with 2009-10 as the baseline year. This will also include CO₂ emissions from the recently acquired ETA Star Cement and upcoming projects.