"India lives in her villages." - Mahatma Gandhi
In 2012, UltraTech Cement Limited instituted a competition for students of Engineering
and Architecture. We called it ''Innovate for India'' and conceived it as an annual
event. While debating the theme for the inaugural year, we were collectively drawn
to the inherent truth in Mahatma Gandhi''s words: that India lives in her villages.
It''s a truth that we have come to disregard in recent years, the lens having shifted
to urban Indian and its teeming metropolises. It made sense then—given that the
competition was aimed at India''s youth—to design it as a journey back to the roots.
And thus we were able to crystallise our theme: Mera Gaon, Mera Base.
And so 5000 eager participants from across India set out to explore our villages
– with their eye for detail and their desire to create. Together, they covered over
a thousand villages scattered across the length and breadth of India. Clearly, what
they saw and what they experienced during their journeys made a huge impression
on them. Their observations, impressions and ideas found expression in the shape
of blog entries, photo features and documentary films. In the end, we received 433
carefully crafted entries – each one a labour of love. Clearly, India''s villages
are in extremely capable hands. Take a look!
If you have any interesting articles, stories or tips you’d like to share with us,
then do mail us on email@example.com