UltraTech Cement is the largest selling single brand cement in India and the largest cement and clinker exporter. UltraTech's products include Ordinary Portland Cement, Portland Pozzolana Cement and Portland Blast Furnace Slag cement. UltraTech is the most trusted and preferred brand of Engineers, builders, contractors and individual house builders. Today, UltraTech is used in vital structures like dams, bridges, flyovers, airports, metro railways apart from residential and commercial structures.
Ready mix concretes of UltraTech operate under the mother brand of UltraTech Concrete. UltraTech Concrete sub-brands are christened 'Plus', 'Lite', 'Duracon', 'Fibrecon', 'Free Flow', 'Colourcon', 'Stainless', 'Thermocon', 'Hypercon', 'Pervious' and 'Décor', each of which offer a unique value proposition and cater mainly to specific requirements of large infrastructural projects.
UltraTech Building Products manufactures and markets technologically reengineered products including dry mix mortars and blocks for the construction and infrastructure industry. The sub brands of UltraTech Building Products are 'Seal & Dry', 'Super Stucco', 'Readiplast', 'Fixoblock', 'Xtralite' and 'Powergrout'.
UltraTech Building Solutions (UBS) is a novel concept in the Indian Construction Industry. It is a one stop shop designed on the "plan, build and support" philosophy, which offers home building solutions right from planning to completion. UBS is based on a franchise model that caters to the building and construction needs of individual home builders as well as the entire building and construction fraternity. Collaboration is the key to UBS which houses renowned brands of building materials apart from its own cement, namely paint, construction chemicals, steel, pipes and fittings. A basket of services like Technical Advisory, Vaastu Services, House Layouts and Construction Cost Calculator, also form a significant part of the offerings at UBS.
The UltraTech brand houses its white cement products under the umbrella of 'Birla White'. Birla White's range comprises of Birla White Cement and other finishing products, widely used for interiors and exteriors including flooring, walls and ceilings. The sub brands of Birla White are 'Wallcare', 'Textura', 'Levelplast' and 'GRC'.
Star Cement is a leading manufacturer of cement in the Middle East. Its operations are spread across UAE, Bahrain and Bangladesh with an installed capacity of 3 million metric tons per annum.