Profiles
UltraTech's success is attributed to its diverse product offerings. Different products are handled by different product groups, which are also known as profiles. Product groups decentralise control and encourage innovation. They also ensure better customer segmentation, which in turn leads to better customization of product offerings and guarantees cent percent customer satisfaction. UltraTech Cement, Birla White, UltraTech Concrete, UltraTech Building Products and UltraTech Solutions are the different profiles of UltraTech, each catering to varied needs. This versatility has been a key competitive advantage for UltraTech over the years.
UltraTech Cement

UltraTech Cement

UltraTech Cement is a leading cement player in India and the largest exporter of cement. UltraTech's products include Ordinary Portland Cement, Portland Pozzolana Cement and Portland Blast Furnace Slag cement. UltraTech is the most trusted and preferred brand of Engineers, builders, contractors and individual house builders. Today, UltraTech is used in vital structures like dams, bridges, flyovers, airports, metro railways apart from residential and commercial structures.

View our products

UltraTech Concrete

UltraTech Concrete

Ready mix concretes of UltraTech operate under the mother brand of UltraTech Concrete. UltraTech Concrete sub-brands are christened 'Plus', 'Lite', 'Duracon', 'Fibrecon', 'Free Flow', 'Colourcon', 'Stainless', 'Thermocon', 'Hypercon', 'Pervious' and 'D├ęcor', each of which offer a unique value proposition and cater mainly to specific requirements of large infrastructural projects.

View our products

Building Products Division

UltraTech Building Products

UltraTech Building Products manufactures and markets technologically reengineered products including dry mix mortars and blocks for the construction and infrastructure industry. The sub brands of UltraTech Building Products are 'Seal & Dry', 'Super Stucco', 'Readiplast', 'Fixoblock', 'Xtralite' and 'Powergrout'.

View our products

UltraTech Building Solutions

UltraTech Building Solutions

UltraTech Building Solutions (UBS) is a novel concept in the Indian Construction Industry. It is a one stop shop designed on the "plan, build and support" philosophy, which offers home building solutions right from planning to completion. UBS is based on a franchise model that caters to the building and construction needs of individual home builders as well as the entire building and construction fraternity. Collaboration is the key to UBS which houses renowned brands of building materials apart from its own cement, namely paint, construction chemicals, steel, pipes and fittings. A basket of services like Technical Advisory, Vaastu Services, House Layouts and Construction Cost Calculator, also form a significant part of the offerings at UBS.

View our products

Birla White

Birla White

The UltraTech brand houses its white cement products under the umbrella of 'Birla White'. Birla White's range comprises of Birla White Cement and other finishing products, widely used for interiors and exteriors including flooring, walls and ceilings. The sub brands of Birla White are 'Wallcare', 'Textura', 'Levelplast' and 'GRC'.

View our products

Star Cement

Star Cement

Star Cement is a leading manufacturer of cement in the Middle East. Its operations are spread across UAE, Bahrain and Bangladesh with an installed capacity of 3 million metric tons per annum.

View our products