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Media enquiries
should be directed to: (Please use this contact for
media enquiries only ).
Dr. Pragnya Ram
Group Executive President
Corporate Communications
Aditya Birla Management Corporation Private Limited
Aditya Birla Centre
1st Floor, 'C' Wing
S.K. Ahire Marg
Worli
Mumbai 400 030.
telephone:
91-22-6652 5000 /
2499 5000
fax:
91-22-6652 5741/ 42
email: pragnya.ram@adityabirla.com
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| media
> press reports
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The
Times of India (Times of Chandigarh)
16 October 2007
"Birla Plus is now UltraTech Cement."
This announcement was made by O. P. Puranmalka,
Group Executive President and Chief Marketing Officer
of Aditya Birla Group to the media today. With this
move, UltraTech becomes one of the largest cement
brands in the country with volumes in excess of
25 million tonnes.
Purnanmalka
informed that there will be one national brand viz
UltraTech. However, regional brands such as Vikram
Cement in the north zone and Birla Super in Bangalore,
Pune and Mysore, besides Rajashree Cement in the
west and south zone will continue to be part of
the brand portfolio. "We opted for UltraTech
as the national brand because it signifies progress,
cutting-edge technology and modernity. As a brand
it has extremely positive associations and awareness
even in non-UltraTech markets such as the north
zone" he averred.
UltraTech's distribution network will be pan-India,
with over 14,000 dealers and 60,000 retailers. The
Aditya Birla Group's cement capacity is in excess
of 31 million tonnes per annum.
Buoyed by the performance of the industry, the Group
will be increasing its capacity by 15 million tonnes
per annum by 2008-09. This will take the total capacity
to 46 million tonnes. This Group has 11 composite
plants, seven split grinding units, four bulk terminals
and 40 ready mix concrete plants.
Giving an overview of the cement sector, Puranmalka
commented that India has enormous potential for
growth here, given the lower per capita consumption
of 136 kg against the global average of 356 kg at
present. The per capita consumption of cement in
India is perhaps the lowest in SouthEast Asia. In
Thailand it is 432 kg; in China 790 kg; Malaysia
548 kg and in South Korea, it is 1046 kg. India
therefore has tremendous growth opportunity, given
its lower per capita consumption.
The rise in per capita consumption would be fuelled
by the strong growth in the housing sector and the
government's thrust on infrastructure development.
This will ensure a robust volume growth.
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