The
Hindu Business Line
8 November 2004
The
Aditya Birla group is planning to set up 30 ready-mix-concrete
(RMC) cement plants in several locations across
the country in the next two years and one of it
would be in Kolkata.
However,
the group has not yet decided on which of its
two cement companies - Grasim or UltraTech Cement
Co Ltd - would install and run these RMCs.
According
to Mr. O.P. Puranmalka, Group Executive President
and Chief Marketing Officer of UltraTech, the
final decision would be taken after studying the
existing synergies between the two companies.
At
present, the Aditya Birla group owns eight RMCs,
but all belong to Grasim. The RMC business of
the erstwhile L&T Cement, which has been renamed
as UltraTech, was not sold off to the Birlas.
It has remained with L&T.
The
RMC plants of Grasim are located in Bangalore,
Chennai, Hyderabad, Pune, Gurgaon and Noida. The
capacity of the proposed RMC plant in Kolkata
is likely to be 6,000-7,000 cubic metres per month
and would cost around
Rs 8-10 crore.
"We
have decided to build a RMC unit in Kolkata, but
final plans have not yet crystallised. It is still
in the planning stage. By the end of March 2005
everything would be ready," Mr. Puranmalka
said. Meanwhile the board of UltraTech has cleared
a capital expenditure programme of Rs. 200 crore.
This is aimed at debottlenecking the plants, which
in return would increase the total capacity by
2.5 million tonnes (mt) per annum.
At
present, the Aditya Birla Group's total cement
capacity is 31 mt per annum. This capital expenditure
programme would spread over two years. When queried
whether investment would be made in the five composite
plants or the five grinding units, Mr. Puranmalka
said that most of it would be at the composite
plants. "This investment would also help
us in reducing our production cost," he said.
He
said that the cement brands of Grasim would not
be renamed. He also ruled out cannibalastion between
the Grasim and UltraTech brands. "Each brand
has its own strengths in different markets,"
he said.
Regarding
the domestic cement market, he said its current
consumption was at 125 mt and is expected to grow
at 8-9 per cent per annum.
"In
the first half of 2004 the industry grew by only
4.7 per cent because of poor response from southern
India. In the second half, we are expecting higher
growth rates," he said.
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