10 November 2006
The Aditya Birla Group is a member of Global Compact, an international forum that operates under the aegis of the United Nations. The forum's vision is to usher in a "more sustainable and global economy."
There are ten basic principles outlined in its charter and the following highlight the thinking and initiatives of the Group in those areas.
HumanRights1. Businesses should support and respectthe protection of internationally proclaimedhuman rights
The Aditya Birla Group adheres to the humanrights policy of the United Nations and GlobalCompact. It has a comprehensive policy anda code of conduct which is binding on allemployees who must sign it on their inductioninto the Group. It protects the interestsof the employee and other stakeholders. "Integrity,trust, fairness and honesty are the basicsthat guide our strategies, our behaviour andthe relationships we build with people, bothinternally and externally. Each of us willexercise the highest level of ethical andprofessional behaviour," states the policy.2. Businesses should make sure that they arenot complicit in human right abuses
The Aditya Birla Group endeavours to upholdthe human rights outlined in the Global Compact.Not only in terms of its employees, as detailedabove, but also for others such as customersand business associates. This is what thepolicy states: "We are committed to ourcustomers, to fulfilling their present needsand anticipating their unmet needs. We arededicated to continually improving quality,usefulness and value of our products and servicesthat help our customers enhance their performance.We provide value for customers through creativity,innovation, productive relationships, quickresponse and simplicity in all that we engagein."
The footprint of our social work today straddles over 3,700 villages, reaching out to more than two million people annually. Our community work is a way of telling the people among whom we operate that we care.
Our focus is on the all-round development of the communities around our plants located mostly in distant rural areas and tribal belts. All our Group companies have Rural Development Cells which are the implementation bodies. Projects are planned after a participatory need assessment of the communities around the plants. Each project has a one-year and a three-year rolling plan, with milestones and measurable targets. The objective is to phase out our presence over a period of time and hand over the reins of further development to the people. This also enables us to widen our reach. Along with internal performance assessment mechanisms, our projects are audited by reputed external agencies, who measure it on qualitative and quantitative parameters, helping us gauge the effectiveness and providing excellent inputs.
Our partners in development are government bodies, district authorities, village panchayats and the end beneficiaries -- the villagers. The Government has, in their five-year plans, special funds earmarked for human development and we recourse to many of these. At the same time, we network and collaborate with like-minded bilateral and unilateral agencies to share ideas, draw from each other's experiences, and ensure that efforts are not duplicated. At another level, this provides a platform for advocacy. Some of the agencies we have collaborated with are UNFPA, SIFSA, CARE India, Habitat for Humanity International, Unicef and the World Bank.
Our focus areas include education, health and family welfare, infrastructure development, social causes, sustainable development and livelihood, agriculture and watershed development. Recognising the work, the Asian Institute of Management, Centre for Corporate Social Responsibility conferred the prestigious Asian CSR award on Hindalco, a flagship company of the Aditya Birla Group. 80 organisations from across 11 countries had submitted 142 entries for the award.
In our own small way, we are endeavouring to build a better, sustainable way of life for the weaker sections of society. In doing so, our endeavour is also to raise our country's Human Development Index.LabourStandards
3. Businesses should uphold the freedom ofassociation and the effective recognitionof the right to collective bargaining
Our manufacturing locations have workers inthe unionised cadre. Long term settlementsare signed with the workers at regular frequencieswherein the management and union leaders sitacross the table and negotiate the terms ofthe settlement. The process is peaceful andproductive across all locations.
Being essentially a meritocracy and a peoples' organisation, our attention in the people area remains unwavering. We are enhancing the quality and the pace of institutionalisation of our systems and processes. These now embrace the entire life cycle of the employee's engagement with the organisation. Several new initiatives have been taken towards the well-being of our employees, particularly in the area of healthcare, education of their children and other critical aspects. We have cordial relations with our shop floor colleagues, creating a workplace environment that nurtures innovation and encourages people to constantly learn and grow.4.The elimination of all forms of forced andcompulsory labour
People are keen to associate with our Groupout of their own volition. The terms and conditionsare explained in detail openly before theappointment is formalised.5.The effective abolition of child labour
The Aditya Birla Group does not employ childlabourers.6. Eliminate discrimination in respect ofemployment and occupation
We are an equal opportunities employer. Ourpolicy states: "We respect the individualrights and dignity of all people. We believein the inherent potential of employees andare fully committed to people developmentprocesses in our Group in a fair, equitableand transparent manner. We encourage employeesto grow professionally and personally to theirhighest capabilities regardless of nationality,caste, religion, colour or sex."Environment
Our environment policy clearly states: "Weare committed to sustainable development andto the health and safety of our employeesand the environment surrounding our plantsand to building co-efficiency in all of ouroperations and to guarding natural resources.We are committed to going beyond stipulatedrequirements and ensure energy conservationand productive recycling of waste."
The group believes in sustainable development. For us this translates into meeting today's needs without jeopardising the needs of future generations.
As signatories to the Global Compact, we subscribe to the triple-bottom line accountability. We regard social, economic and environmental responsibility as integral elements that drive our business. The group's brownfield expansion projects at the Hirakud Smelter-Power Complex, at the Muri Alumina Plant and the Dahej Copper Smelter, have all obtained environmental clearance from the Ministry of Environment and Forests and Pollution Control Boards.8.Undertake initiatives to promote greater environmentalresponsibility
Werelentlessly pursue the development of cleanerproduction processes that inherently reducepollution levels and require fewer resources.To help us gauge and benchmark our environmentmanagement systems, we engage ProfessionalEnvironmental Auditors such as KPMG, BureauVeritas Quality International, Det NorskeVeritas, the Central Salt and Marine ChemicalsResearch Institute and State Control Boardsto conduct an in-depth environmental auditat our plants. These reports and certificationsvalidate our commitment to environmental protection.9. Encourage the development and diffusionof environmentally friendly technologies
Innovative waste disposal mechanisms combinedwith state-of-the-art industrial EffluentTreatment Plants (ETP) operate across allthe Group's manufacturing units. The qualityof effluents, water and air emissions aretested and monitored on an ongoing basis.
Treated effluents are re-cycled and used in factory processes or towards horticulture. In view of the acute drought and severe water shortage in the country, at many of the places where our plants are located, we have begun unique rainwater harvesting projects. Our commitment to environmentally friendly technologies have won our group companies several awards such as Greentech, TERI, Golden Peacock, central and state government awards as well as those from industry bodies such as CII and FICCI.
In the recent past, our companies have won the following major awards:
The Aditya Birla policy clearly states: "I will not seek or encourage bribes or kickbacks in any form. I will not deal with a supplier who offers me a bribe to get a contract awarded." Adherence to the policy is total and no leniency is shown to a defaulter.
The Aditya Birla Group has re-articulated the values that spawn across its diverse businesses and locations and act as an organisational glue to bind people together. These values are: Integrity, Commitment, Passion, Speed and Seamlessness. The values drive the organisational thinking and processes-whether related to people, manufacturing, environment or community responsibility, the bedrock of the principles outlined by the UN Global Compact.
Here is what our Chairman Mr. Kumar Mangalam Birla has to say: "Great businesses are never built on the quick sands of opportunism. If living by our values means, perhaps growing at a pace slower than we would otherwise liked, so be it. For us, leadership lies at the heart of knowing what we stand for."