Birla White is the best selling white cement brand in India. It is positioned as the ‘whitest white cement’, thereby equating quality with the whiteness of the cement. Birla White is a critical component in wall finishes such as Grit Wash, Stonecrete and Tyrolean. It is also the main ingredient in the application of mosaic tiles and terrazzo floorings. The range of unique stand-alone products that Birla White has introduced includes Wallcare putty, Levelplast, Textura, GRC and Kool-n-Seal. Between them, they facilitate care for walls and make the interiors more appealing.