White, the leading white cement brand in India, has positioned itself as the "Whitest
White Cement". Birla White commenced production of white cement in 1988. Since
then, the consumer has been exposed to the endless possibilities of applications
with white cement. Birla White was also quick to gauge and understand the customer
pulse and his growing aspirational requirements. In the process, it developed and
introduced a slew of innovative, white cement-based surface finishing products.
The current portfolio includes WallCare Putty, Levelplast, GRC and Textura. Among
them, they facilitate care for walls and augment interior appeal.
Commitment to continuous research and development has led to the brand's consistent
focus on innovation. With this focus at the heart of its manufacturing and marketing
strategy, Birla White has always offered the consumer innovative building solutions.
These have not only challenged the limitations of traditional thinking but, in a
very agreeable way, have nudged forward the evolution of enriching and beautifying
the structures in the country.
Birla White being the "Whitest White Cement" offers a pristine white canvas
for crafting architectural elegance. It's the key ingredient in the application
of decorative cement paints, mosaic tiles, terrazzo floorings and marble laying.
Its remarkably high refractive index and high opacity imparts a gleaming luster
and smooth finish to surfaces. Besides, it's also a significant constituent in wall
finishes such as Grit Wash, Stonecrete and Tyrolean.